about me

I’ve been lucky to work in different parts of the business world, bringing my skills to various areas.

Each chapter has not only shaped my professional identity but has also allowed me to gain valuable insights and experiences from a multifaceted perspective.

Top tier consultant

The Boston Consulting Group (BCG)

  • Associate, Consultant and Project Leader between 2007-2012.
  • Worked on numerous projects in financial services, food and consumer goods.
  • Focus of project work on strategy, business development and M&A

Frytz Consulting (Frytz GmbH)

  • Freelance consulting since 2020
  • Worked for companies from early stage start-up to stock listed multinationals
  • Focus of project work on business development, innovation and sales processes

International line manager

Managing Director (Franke)

  • Managing Director Franke Kitchen Systems, USA in 2018-2019
  • Responsible for all market functions such as sales, marketing, product development, operations, eCommerce
  • Focus on sales growth as well as closure of local factory

VP of Sales (Franke)

  • Responsible for luxury sales of Franke and KWC in USA from 2017-2018
  • Led team across complex sales structure of regional sales directors, direct sales people in focus regions (e.g. NYC), agencies, project sales and eCommerce


"Stängeli Chünig" (since 2020)

  • Co-founder of vegan popsicle company
  • Bootstrapped start-up with continous growth streak since the beginning
  • Present in 12 Swiss cantons at over 100 exceptional gastro partners as well as directly at the largest music festivals in the country

"Färberei Vals" (until 2013)

  • Co-owner of music club
  • Successful operations in Vals, GR
  • Responsible for finance and accounting

Coach and board member

Start-up Coach (BeAdvanced)

  • Worked with over 10 early stage Start-ups since 2022
  • Coached especially in the areas of product/market fit, sales storytelling and strategy

Sportbahnen Vals AG (until 2017)

  • Board member of Ski Ressort in Vals, GR
  • Helped guide the company through restructuring and new strategic direction